Friday, April 11, 2008

Social Networks: More than just a communicative link


In my previous posts, I have referred to social networks as a means of keeping in touch with and communicating with people. What if, however, a simple website could develop into a community of people who interact both online and offline.

“Stop crime, say hello” (http://www.scsh.co.za/ourbeliefs.html), is a perfect example of such a development which is attempting to promote a network of people with same beliefs in mind.

Stop crime; say hello is a website which aims to promote a certain ethic and concept which should in theory make South Africa a safer and friendlier place. The website puts forward its simple suggestion, that by simply saying hello and being friendly to people we can foster a safer environment and one which promotes the concept of inter-human caring.

So why would this be a social network, you may ask. The reason is not that it physically links people, or even that it links them over the virtual network that is the internet. This campaign has become a social network because it links people around South Africa and around the globe with similar intent and philosophies. Every time someone says hello to another, with the websites ethic in mind, they are essentially participating in the development of this social network.

From my perception, social networks are not simply a direct link of people (be that physical or virtual), they are far more than this. A social network can be a simple link of philosophy, belief system or intent that arises from one point of reference.